What methods do you employ when looking for information online. Do you type the whole sentence or just pick a word from the sentence? Use of only one word in your sentence to search for info online is referred to as short tail keyword. On the other hand, use of the whole sentence while searching for information is called long tail keyword. Digital marketing uses the two keywords types when looking to increase traffic to a website.
Guidelines to follow when using short tail keyword.
To benefit from the use of short tail keywords, here are some useful tips to note. Pick a word that relates to your kind of business. Take an example of a website that offers virtual training of different languages. You can pick one of the language taught and use it as a short tail keyword, e.g. French language. Another tip is the ability to differentiate between the two tail keywords. If you intend to use the short tail keywords, avoid using more than one keyword as that will translate to a long tail keyword. Another useful tip is the use of simple, easy to pronounce as well as type words. An internet user does not bother typing a difficult keyword during the search, something that will affect the traffic on your site.
What benefits does using short tail keywords bring.
Short tail keyword use is able to target and reach a wider range of audience. The website is able to attract huge traffic than before, translating to a rise in sales.
The shortcomings of short tail keyword.
Its use may not have a major impact as right target audience can fail to be reached. A bigger percentage of the traffic to the site could be from the wrong audience, and therefore, affecting the predicted result. For instance, a company in office furniture business could use ‘furniture’ as their short tail keyword. The traffic directed to the site could be of anyone interested in furniture; be it home furniture, outdoor furniture, etc. Another disadvantage is that you will get companies running their marketing campaign at the same time of the year. If your competitor use the same keyword as yours, the traffic will be distributed. At such times, no guarantee that your site appears first on the site engine.
As compared to long tail keywords, short tail keywords normally have stiff competition. Take for instance, ‘car dealer’ as the short tail keyword in this scenario. Several results will pop up when an online user searches using the keywords provided. The internet user might not get your company ranked among the top ones, thus minimal effect. On the contrary, search results will be different when the user adds some info on the key words, e.g., ‘Car dealer in town A’.