Most relationships and engagements among people have been developed because of communication. The primary aim of communication is to inform people, warn and create awareness by passing information. The modes through which information can be passed are by the use of graphical signs, wads or writings. Signage refers to the passing of information through the use of symbols, signs and graphic designs to a certain audience. There are many of reasons why signage is used and some of them are one people about certain things, create awareness and offer people directions. Just like any other media of communication, signage is very important and plays a critical role in communication. Below is a comprehensive analysis of the roles of signs and symbols in communication.
The primary purpose of any communication channel is to convey a message, and that is what signage does. When you want to reach out to specific audiences, you can use graphic designs and signs instead of the mainstream methods of communication. Communication is complete when there is feedback, and that is only possible if the audience understands the signs used by the sender. Symbols could be engraved somewhere, or an individual could directly show them. Often times, people incorporate signage even when they are using words or writings to pass information. Signage often spices up communication.
Another use of signage is to direct individuals. Sometimes you need help in locating certain facilities and roads. Instead of having people to keep giving the directions from time to time which can be very exhausting, the best alternative that can be used is signage. These situations mostly occur on the streets when people need specific locations and directions. Different facilities have used certain specific signs over time that people have been conditioned to relate them with the particular institution. Hospitals, schools, churches and other facilities have specific signs that people can be able to look out for so that they find their directions.
Signage is also very important in giving warnings to people concerning certain dangerous things so that people can avoid or be cautious of them. This has also been majorly exploited on the roads where there are warning signs for specific things that road users are supposed to be aware of. For instance, there are signs that one people of bumps, slippery roads, falling rocks, sharp corners and many others so that safety can be enhanced. This enhances safety for people moving from certain destinations to others as they do their duties.
Additionally, businesses have used signage to conduct promotion of the products and services. This has been exploited in the form of billboards, posters and other imagery forms that are aimed at creating awareness and reminding people of certain products and services.